SPEKTRUM
SPEKTRUM is a futuristic fragrance brand blending design, science, and emotion. Each scent is crafted as a sensory artifact—minimalist, refillable, and sustainable—merging olfactory innovation with a deep connection to nature and technology. Spektrum reimagines the way we experience scent, turning invisible matter into immersive, atmospheric design.
PROJECTS
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Background
Spektrum was born from a desire to reconnect with my Brazilian roots and the natural world that shaped me. It’s a personal journey—an exploration of creativity through the invisible, where scent becomes a language. More than a brand, Spektrum is a way of turning emotion, memory, and matter into atmosphere—an art form you can’t see, but feel deeply.01. -
- Date2016
- ClientSPEKTRUM
- SkillsConcept, Design & Branding
- LocationMadrid, Spain
What it meant to me?
"This venture represented not just a professional milestone, but a deeply personal journey back to my roots—where my passion for scent, design, and sensory storytelling converged to give life to Spektrum. It became a space to explore the invisible, to merge nature and technology, and to transform atmosphere into a form of expression."
Scent
• Conceptualized and developed original fragrance compositions aligned with the brand’s futuristic and sensory-driven vision.
• Crafted olfactive narratives that translated abstract themes—like light, nature, or technology—into emotionally resonant scent profiles.
• Selected and balanced raw materials, combining natural ingredients and aroma molecules to achieve innovative, atmospheric blends.
Branding • Crafted olfactive narratives that translated abstract themes—like light, nature, or technology—into emotionally resonant scent profiles.
• Selected and balanced raw materials, combining natural ingredients and aroma molecules to achieve innovative, atmospheric blends.
• Developed a cohesive visual system and brand language to communicate Spektrum’s futuristic and sensory identity across all touchpoints.
• Designed and produced digital content, packaging, and audiovisual materials to immerse users in the brand’s olfactive universe.
• Curated moodboards, textures, and typographic systems that merged natural elements with sci-fi minimalism to shape a unique aesthetic direction.
• Created marketing and storytelling assets—social content, product descriptions, and launch visuals—to convey the emotional core of each fragrance.
• Directed the overall brand tone, ensuring consistency between scent, design, and narrative for a fully immersive experience.
Strategy • Designed and produced digital content, packaging, and audiovisual materials to immerse users in the brand’s olfactive universe.
• Curated moodboards, textures, and typographic systems that merged natural elements with sci-fi minimalism to shape a unique aesthetic direction.
• Created marketing and storytelling assets—social content, product descriptions, and launch visuals—to convey the emotional core of each fragrance.
• Directed the overall brand tone, ensuring consistency between scent, design, and narrative for a fully immersive experience.
• Developed and implemented a sales strategy focused on direct-to-consumer channels and niche fragrance communities.
• Created product bundles, limited editions, and exclusive pre-order campaigns to drive early engagement and build brand loyalty.
• Managed Spektrum’s presence on e-commerce platforms, optimizing product pages with compelling visuals, storytelling, and SEO practices.
• Designed promotional materials and pricing structures aligned with the brand’s premium, sustainable positioning.
• Created product bundles, limited editions, and exclusive pre-order campaigns to drive early engagement and build brand loyalty.
• Managed Spektrum’s presence on e-commerce platforms, optimizing product pages with compelling visuals, storytelling, and SEO practices.
• Designed promotional materials and pricing structures aligned with the brand’s premium, sustainable positioning.
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The Scent Brand
Spektrum exists to awaken the unseen dimensions of experience—where technology and nature intertwine to ignite the senses and expand perception. It’s more than a fragrance brand; it’s a portal to a future where emotion flows through particles of light and scent, crafting moments that are both deeply personal and universally cosmic. Spektrum invites you to explore the invisible, to feel the pulse of tomorrow, and to wear not just a fragrance, but a living spectrum of possibility.
I envisioned an immersive sensory world for Spektrum, where scent, design, and technology converge. The visual language merges futuristic minimalism with organic abstraction, embodied by matte black forms and iridescent neon botanicals. Drawing from macro photography and generative design, I used 3D textures, fluid motion, and soft particle systems to translate the invisible movement of fragrance into a suspended digital atmosphere — where light, form, and essence dissolve into one.